Top Games Inc.'s flagship MMO strategy game Evony has also won the NYX Game Awards in 2022. In this article, CEO David Guo discusses his personal motivation for joining the gaming industry, his definition of a great game, the studio's ideation process, and the importance of innovation, achievement, and freedom in the gaming industry. He also talks about the challenges of developing and marketing games, the importance of designing from the player's perspective, and the role of technological advancements in the future of the gaming industry.
David Guo's interest in the gaming industry was sparked by his passion for playing games. In 2009, he joined Top Games Inc., a company that focuses on providing top-tier player experiences and services. According to David, many game companies don't care about user experience and customer satisfaction. Top Games aims to create the best gaming experience possible and to cultivate long-lasting gaming communities that would continually enhance that experience.
Inspiration for EVONY‘s Success
Evony was released in 2016, and after years of player experience, the game reaped a superb player base and netted 1.5 times more revenue in 2022 than in 2021, sweeping to the top of the mid-core games and achieving extraordinary success. relies heavily on data science to validate opinions and decision-making within the development team and this would not be possible without the team management principles implemented by David Guo – relies heavily on data science to validate opinions and decision-making within the development team.
As the CEO of Top Games Inc., David is in charge of all essential departments. He believes that every employee should test quickly and implement even faster to achieve success. Top Games Inc. has over 100 million players worldwide and focuses on operating strategy games that prioritize fair play and user-friendly social platforms. The studio's ideation process is centered on designing from the player's perspective, as they are passionate about games, especially those in the strategy genre, and know exactly what players want.
User-oriented design vision
David believes that the gaming industry is becoming increasingly user-oriented, with players knowing their own preferences and spending more time and money on games that provide an entertaining user experience. He is excited about the innovation and achievement in the industry, as well as the freedom to be creative.
Regarding the challenges of developing and marketing games, David believes that the biggest challenge for the development team is creating games that people will continually turn to and enjoy well into the future. Top Games Inc. developed the Evony title over a decade ago and is constantly adding new features and elements to provide players with a better gaming experience.
David believes that the competition in the gaming industry will increase substantially in the next 5-10 years. Only the highest-quality and most user-oriented games will survive. He also expects a technological revolution, with VR potentially becoming the mainstream technology in the next decade.
In terms of his personal inspirations, David has learned from people from different times and stages in his life. He believes that his key to success is working hard to ensure he's always delivering the best player experience possible.